Editor : Mohd Khairuddin Hashim Publisher : UUM PRESS
Language : English
Failure to cope with strategic issues is often linked to severe problems in business organizations, particularly among the small and medium-sized enterprises (SMEs). Strategic Issues in Malaysian Small and Medium-Sized Enterprises (SMEs) represents an attempt to not only identify, but also provide insights into some of the strategic issues faced by the small and medium-sized enterprises in the local context. The six articles presented in this book are written based on recent research studies. Each of the six articles addresses a specific strategic issue that has a bearing on the strategic direction of SMEs. Together, these articles will help readers, especially the owners and managers of SMEs to gain the information as well as understanding they need to manage their businesses more effectively.
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